Harvey Goldsmith has been appointed non-executive director of Dutch producer Imagine Nation, with plans to bring the company’s large-scale, immersive theatre shows to London and also internationally.
Goldsmith, probably best known for being the promoter of Live Aid and Live 8, has also produced opera, the musical The Merchants of Bollywood, and Cirque du Soleil at the Royal Albert Hall.
His first project with Imagine Nation will be the transfer to London of Soldier of Orange the Musical, about the Dutch resistance during the Second World War. The musical is at present playing in a rotating 1,100-seat auditorium within a converted airport hangar in the Netherlands. It is planned to open in London in 2014.
As part of the show, the auditorium is set on a turntable and the audience rotates from scene to scene with 180-degree projections, which are also motorised.
Goldsmith told The Stage that he was searching for an appropriate space in London in which to create a similar experience. He said: “The show has been running for three years [in the Netherlands] and you can’t buy a ticket. Imagine Nation wants to reproduce the show and bring it to London. I think it’s going to be fantastic. We’re currently looking for a site in London, we’re looking at a number of different options, including the Olympic Park in Stratford. You’ve got to build this thing from scratch. We’re trying to get our site done by September, and open next year.”
“We’ve also had interest from Japan, the Middle East, and three different companies in America. It’s something that’s going to explode. This whole idea of an immersive theatre is really gaining strength. I think this is the future of theatre – it’s giving you an experience that people have never really felt or seen before.”
He also added that Imagine Nation was also working on an immersive theatre production called Anne, based on The Diary of Anne Frank, which he hoped to produce internationally.
Imagine Nation was set up in 2012 by theatre and media producer Robin de Levita and former Who Wants to be a Millionaire? TV format-owner Kees Abrahams. It produces across TV, film and live entertainment. The company has offices in Amsterdam, New York and London, and is being advised by Oakley Capital Corporate Finance.
Wednesday 17th July 2013